Ideaction.Virtual
 
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SPONSORSHIP AND EXHIBITION BENEFITS




WHY SHOULD YOU SPONSOR THE IDEACTION.VIRTUAL CONFERENCE?

If your company is looking to play a larger role in the facilities management industry, our FMA Ideaction.Virtual Conference sponsorship packages are the ideal opportunity to help keep your company’s name at the forefront of the delegates’ minds.

PERSONAL CONTACT: Put a face to your brand – the best way to create and maintain relationships with your target audience.

EDUCATION: Learn what’s happening in the FM industry and how you can be part of it.

PRESENCE: Show your commitment to the industry – support the community that supports your business.

BUZZ: Launch a new product, service or marketing campaign – with the undivided attention of your target audience, there’s no better way to make a splash!

LEADS: Secure qualified leads – exhibiting allows you to secure leads in one location.

SALES: Promote new services or demonstrate new products and equipment.


EXHIBITING OPPORTUNITIES ARE AVAILABLE AND INCLUDE:

All Exhibitors will be listed within the Exhibition Gallery within the Ideaction.Virtual website. This includes Exhibitors hosting their own webpage within the webinar, providing the ability to upload informative information, display videos of their services available and attendance to the Cafe Room for one-on-one networking.


COMMUNICATIONS STRATEGY

Marketing and communications efforts will create maximum awareness and position Ideaction.Virtual as the "must-attend" event for those working in the FM industry. The strategy will combine and integrate the following aspects:

WEBSITE: Used as a pivotal marketing tool, this provides the key source of information about the conference and is constantly updated and refreshed to reflect the latest news.

DIRECT MARKETING: Frequent email blasts update registered delegates with general information, latest news, key dates, and program and speaker details. This ensures delegates remain engaged in activities leading up to the conference.

MARKETING COLLATERAL: Branded electronic and printed materials will be used to endorse the email campaign, highlighting key activities such as registration promotions and the "call for abstracts". These will be shared via direct email and the conference website.

ADVERTISING AND ARTICLES: Regular e-blasts will promote program highlights and key speakers.

MEDIA COVERAGE: This will be attracted closer to the conference through both specialist and general media channels, profiling key developments in the field.

SOCIAL MEDIA: This will be used to create excitement around the event and speakers. LinkedIn, Twitter and Facebook will feature heavily in the social media campaign.

WHAT TO DO NEXT ... ?

We have a range of Sponsorship & Exhibition Packages available providing suitable marketing solutions for any sized organisation. Please take a moment to go through the sponsorship prospectus, which can be downloaded below. Should any of the packages not meet your requirements, please contact Alignment Event Solutions (isabella@alignmentevents.com.au, +61 2 4267 2225) to create a tailored package suitable for your exact needs, within your ideal budget.